Western Whitetail was founded by Darren Choate in 2011 to provide hunters with quality content about the sub-species of White-tailed deer found in the West including, Carmen Mountain, Columbian, Coues, Dakota, Northwest and Texas. In 2015, two new brands were added, Whitetail Territory and Western Big Game Hunting. Now, all three brands have been incorporated into Western Whitetail to provide comprehensive, informative, and entertaining content for those hunters who love to hunt the West, and for those that are passionate about hunting Whitetail. Simply put, Western Whitetail is about Western Hunting and Whitetail Hunting. Choate has turned over the reigns of Western Whitetail to Zach Bowhay.